E-wireless has been active in the field of networking products since 2004, but has no Internet presence outside of eshop. With the launch of Facebook Ads Marketing and the daily refresh of content on the corporate facebook page as well as Remarketing and Retargeting ads, the company managed to double its turnover and appear on the “web map” within less than four months. Everyday customers are served through Facebook and all are happy!
The first milestone was the competition analysis which was pretty easy in the greek market, since most of the tech eshops don’t take advantage of social media marketing power. Then we designed a campaign that was profitable for the eshop owner and gave us a huge advantage. Daily posts and community management made customers happy and the same time we build up trust with them. Remarketing and retargeting on products, especially the facebook catalog remarketing was a key factor for our success. Taking advantage of Social Media Networks is always the smart idea for online businesses. Will you ignore it?