Social Media Marketing for Technology Eshop

We created Social Media Campaign and tested conversion rate

E-wireless has been active in the field of networking products since 2004, but has no Internet presence outside of eshop. With the launch of Facebook Ads Marketing and the daily refresh of content on the corporate facebook page as well as Remarketing and Retargeting ads, the company managed to double its turnover and appear on the “web map” within less than four months. Everyday customers are served through Facebook and all are happy!

Website: https://www.e-wireless.gr

Purposes

  • Build up a community around the eshop and the products.
  • Increased traffic from Social Networks
  • Increase visits in specific landing pages to promote products
  • Increase product sales
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The first milestone was the competition analysis which was pretty easy in the greek market, since most of the tech eshops don’t take advantage of social media marketing power. Then we designed a campaign that was profitable for the eshop owner and gave us a huge advantage. Daily posts and community management made customers happy and the same time we build up trust with them. Remarketing and retargeting on products, especially the facebook catalog remarketing was a key factor for our success. Taking advantage of Social Media Networks is always the smart idea for online businesses. Will you ignore it?

  • Attendance per month increased from Social Media Networks
  • Site Traffic increased and Social Media were the second traffic channel in analytics.
  • Increased number in monthly facebook inbox messages
  • Increased engagement and local awareness
  • Increased sales from Facebook & Instagram
  • Unique market #hashtags for brand awareness
  • Facebook was the number 1 sales channel
  • Customer satisfaction increased
  • A/B testing gave us leads and we understood the target market
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook