Cableworks has been active in electronics since 2015. Every day they undertake a new project based on new technologies. In 2018 they brought to Greece the 3D machines named Prusa. This particular company wanted to make its first attempt at extroversion offered by Social Media. So we started advertising with Facebook Ads. We’ve updated the page and are daily served by Facebook. The Facebook Remarketing-Retargeting process has already made its first sales and we expect the results of the six months.
The first milestone was the competition analysis which was pretty easy in the greek market, since most of the tech eshops don’t take advantage of social media marketing power. Then we designed a campaign that was profitable for the eshop owner and gave us a huge advantage. Daily posts and community management made customers happy and the same time we build up trust with them. Remarketing and retargeting on products, especially the facebook catalog remarketing was a key factor for our success.