WEB DEVELOPMENT AND SOCIAL MEDIA MARKETING FOR WOMEN SHOES ESHOP

We Designed the Eshop and Advertised on Social media

The idea on this project was to create a website for women cosmetics based on the latest ui/ux methods. Nice design with the strategic 3 click checkout. We used wordpress on this eshop as our backend cms. We chose elegant colors based on the product we had to advertise after the development. Website was tested and optimized for Speed, layout and easy landing page checkout.

Website: https://pinkell.gr/

Purposes

  • Development site for selling women high heel shoes
  • Target keywords and landing pages optimization
  • An increase in site traffic from searches
  • Increase sales
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The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability. The second milestone was to join a really competitive target market and our goal was to start branding the new product. Local awareness and competitor analysis helped us understand this special market.

  • Attendance per month 4000 people. Searches and phone calls increased by google my business organically.
  • Attendance growth is 200%
  • increased Branding and Local Awareness by Social Media Marketing
  • Increased site traffic through Social Media
  • Facebook and Instagram Ads brought up the first sales
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.