We created and tested design for conversion rate. We created inbound and outbound link building, also we tested more than 35 Call-to-Actions.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. Creating the layout was our first goal and the second one was the satisfaction of the visitor. So we tested speed, content and we created some basic guidelines for the site admins.
A clever idea that we tested was the watermark, when someone shares content on social media. Every article has watermark on it making the news website trustable. Content is king and our job was to serve content smoothly to the reader. We seperated subject categories and every article was seo optimized. It didnt take long to get organic results. Search engines love fresh and optimized content.