Website Redesign, Online Food Ordering & Social Media - Analytics Automation

We redesigned website and added Online Food Ordering

We redesigned nobell.gr website, we updated the visual part and cleaned the code and removed every unnecessary part. We removed plugins that were slowing the website’s speed. We checked backlinks and inbound links. Next step was the main redesign and the actual part of our job. We added online food delivery mechanism. We created product categories, tags and uploaded the products with descriptions and variations. Also we added online payment methods with credit cards and cash on delivery. Next we added ajax filters and we made the checkout proccess really easy for the customers. Customer just need 3 clicks to order anything from nobell.

Website: https://www.nobell.gr/

Purposes

  • Website Redesign for online food delivery
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increased online food ordering and calls
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The first milestone was the updates we required to do because it was a really outdated website without support. Updating WordPress and all plugins was required. As a next step we had to update also the wordpress theme. Final step was the Construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 8000 peoples
  • Attendance growth is 300%
  • Number of requests is 1 668
  • Increase in the number of requests 1 651%
  • Search phrases in the top-10 is 91%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.