Social Media Marketing for Pet Eshop

We created Social Media Marketing campaign and tested conversion rate

Pet Amazon is the biggest eshop for pet accessories and pet food. Our first action was to launch the company’s Facebook page and make it easier for people to order through the most popular social networking market. We managed to remake the inactive page. With everyday post we managed to improve 100% the organic results of the page, and more and more customers were coming to the inbox making their orders easy and comfortable. On the second level, we launched Facebook Marketing advertising products. Results were great and we achieved 150% increase in monthly eshop turnover. At the same time, the market was monitored through the Skroutz platform and we had daily competition control. The results came in the second month that Pet Amazon had the most sales of all the pet eshops’ competition.

Website: https://www.petamazon.gr

Purposes

  • Research of Competitors and Customers
  • Development of Content and Growth Strategy
  • Implementation of Content and Follower Strategy
  • Increase Conversions
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There will dependably be a limitless measure of approaches to measure your success on social media. The most significant question to ask yourself before measuring and benchmarking is: what would you like to achieve with your social efforts in any case? Brand awareness, direct sales, partnership opportunities, improving reputation? We focused on brand awareness and partnership opportunities. We had a huge success on improving the reputation through Facebook.

  • Site Traffic increased through Social Media Networks
  • Facebook inbox messages increased by 245%
  • Customer satisfaction increased
  • Unique #hashtags achieved brand recognition
  • Increased sales by 91% via Social Media
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook