Pet Amazon is the biggest eshop for pet accessories and pet food. Our first action was to launch the company’s Facebook page and make it easier for people to order through the most popular social networking market. We managed to remake the inactive page. With everyday post we managed to improve 100% the organic results of the page, and more and more customers were coming to the inbox making their orders easy and comfortable. On the second level, we launched Facebook Marketing advertising products. Results were great and we achieved 150% increase in monthly eshop turnover. At the same time, the market was monitored through the Skroutz platform and we had daily competition control. The results came in the second month that Pet Amazon had the most sales of all the pet eshops’ competition.
There will dependably be a limitless measure of approaches to measure your success on social media. The most significant question to ask yourself before measuring and benchmarking is: what would you like to achieve with your social efforts in any case? Brand awareness, direct sales, partnership opportunities, improving reputation? We focused on brand awareness and partnership opportunities. We had a huge success on improving the reputation through Facebook.